Part 1: Where It All Begins

( set ) à ble was born from an obsession with the power of a shared table. I’m Tina—an architecture student turned brand founder. After years of studying at Columbia, working in architecture firms, and living between NYC and LA, I realized something about creativity: it’s both everywhere and nowhere. It’s worshipped, but rarely shared. Celebrated, but often gatekept.

Architecture taught me how to look at space, proportion, and story. But it also showed me how creativity can get boxed in—reserved for the select few at the top. Even in the most “creative” industries, most of us are just executing someone else’s vision.

I wanted to create something different. Something small, tactile, and wildly generous. A place where creativity isn’t reserved—it’s unlocked.

Part 2: The Table as a Medium

Tthe most profound creative experiences don’t happen in studios or offices. They happen at the table.

Tables are where ideas are passed around like bread baskets. Where your guard drops, your stories come out, and your taste shows up—literally.

The brand name plays on “set your table,” but with a twist. Because the table isn’t just about décor, it’s about intention. It’s a medium for belonging, self-expression, and yes—beauty.

I started with table runners because they’re deceptively simple. One object that can change the entire mood of a room. They’re aspirational but achievable—just like the kind of creative confidence I want to foster.

Part 3: Not Just for “Creative People”

I don’t believe creativity is something you’re born with—or not. That’s a myth built by industries that thrive on exclusivity.

( set ) à ble is for:

  •  — the designer

    who hasn’t made something just for fun in years

  •  — the person

    who misses school and wants to learn again, for themselves

  •  — the curious one

    hunting for a hobby with meaning

  • — the dreamer

    who keeps telling themselves, “I’ll start that project soon,” but never does

Part 4: The Vision is Quiet, But Radical

This isn’t about turning every customer into a lifestyle influencer. It’s about unlocking something internal. The kind of creativity that’s not performative—but restorative.

Yes, our runners are designed with care, detail, and style. We’ll eventually expand into other pieces—because once you set the table, you’ll want the whole experience.

But this isn’t just about pretty things. It’s about making space for yourself and others.

A table runner won’t change your life. But deciding to sit down, set the tone, and start something just for you? That might.

Part 5: If You’re Still Reading

You're probably one of us. The kind who craves more meaning in the mundane. The kind who believes aesthetic is not shallow—it’s sensory intelligence.

I'm a realist at heart. I know true change only happens when bold ideas are paired with operational insight. When good taste meets good systems. That’s what I’m building here.

So let’s make the kind of creative culture we wish we had growing up. Let’s set the table—and see what happens when people show up.

Welcome to ( set ) à ble. The table is yours.